Belonging in the scene

An ad inside a game only works if it does not look like it fell from the sky. A few design habits help.

1. Match the light: the creative takes the shadows and colour of the place it sits in.
2. Match the perspective: it bends with the wall or the screen it is on.
3. Match the setting: a sports drink by the pitch, not in a medieval castle.

Gadsme renders brand creatives as native assets so they follow these rules inside the engine. See gadsme.com.